Thursday, September 6, 2007
What is included in a press kit? Why do I need one to book a radio interview?
• A press kit comes in a double pocket portfolio. Use a color other than white or manila so that your press kit stands out.
• Always put “Requested Material Enclosed” on the outside of the envelope so it is not thrown away as junk mail.
• Write the address on the envelope by hand. Don’t type it because then it looks like a mass mailing which is usually thrown away.
• Include an extra book cover that is attached to the front of the press kit.
Include your press release on the left hand side of the press kit. People read from left to right and you want them to look at your press release first.
Let’s look at your press release in detail.
The most important thing is the headline. The headline is the topic of your show. Have a sub headline and then a box of bullet points. Instead of the “For Immediate Release” say “Available for Interview”. Your bio and picture is on the right hand side. Include statistics because the media loves statistics.
Next is the list of sample questions. These questions should be placed behind the press release in press kit folder.
Your list of sample questions is a choreographed script for radio interview host to follow. The interviewers love to use because they don’t have time to prepare and read your book. You provide them a turnkey interview for them. This significantly increases your chances of obtaining a radio interview. Make it as easy as you can for the interviewer to interview you.
Basically you should have 10-15 sample questions, 1 page only, in the specific order you want.
Tip: Make sure to list how long it takes you to answer each question. For example, question #1 might take you 1 minute to answer. Radio show hosts are dependent upon time for their show. They have breaks, news, etc. that they must follow.
Giving these time features shows that you are a seasoned pro.
Behind this sample list of question in your press kit you should have a “controversy sheet”. This sheet lists argues or drawings that help you set up an argument about your book topic. You can use a cartoon that looks like the Sunday funnies in the newspaper.
A host can use this controversy sheet to set up an argument. It is great for talk radio. It allows you and the radio show host to involve the audience by arguing. The radio station host can pose the question that you provide and then ask his audience to call in.
Your press kit should also include letters of recommendations and clippings. These items give you credibility. After a great show make sure to ask for a recommendation from a radio show host. Make sure they write it on their radio station stationary. Your clippings can also include articles written about you in newspapers and magazines.
Place these items in your press kit and you will greatly increase your chances of snapping up radio interviews.
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting
Tips at http://www.promotingtips.com
“How to Book a Radio Interview”
If you want to be booked on a radio show then you have to provide entertaining, informative content. Think you don’t have the right content for a radio show? Think again.
If you can answer “yes” to any of these then you can be a guest on a radio show.
Can you save people time or money?
Can you make people rich?
Can you tell people an amazing story?
Can you make people laugh?
Can you teach people something new?
Can you get people arguing?
Can you teach people tips and tricks?
Essentially, you are trading good content for a plug for your products or services.
So you have to sell the radio station on your show and in exchange they will give you a plug.
What about newspaper and other print?
Radio is better because you get a lot of time to talk on the radio. You get 5-15 minutes on an average morning show. A talk show usually gives you 30-60 minutes to talk. While a television interview gives you significantly less air time, usually only 3 minutes at best!
Advantages of doing a radio show…
On a radio show you don’t have to travel. You don’t have to get dressed up. 95% of radio interviews are done by telephone. You can do a radio interview from anywhere, anyplace, anytime. You could be in a different country! You can reach the masses while sitting in the comfort of your own home.
More powerful advantages of doing a radio show…
• It is live so you get audience interaction. You can find out what the audience wants directly from them.
• You get to give out your contact information.
• You get to plug your product and services.
• 96% of the US population to the radio every week. This makes radio the most powerful media.
So how do I book radio interviews?
Here are 4 ways to book radio interviews:
#1: Hire a PR firm. Make sure you find a PR firm that gets you on big radio stations and not little radio stations. You should expect to pay $5,000 - $10,000 per month on a retainer to a PR firm.
#2: Advertise in publishing and services that lists guest. RTIR is the biggest and best. Start out by putting an ad in RTIR. They write the ad for you. They write your show pitch for you. The stations call you. The majority of stations that call you in the beginning will be small stations which are fine because you need practice.
#3: Send out a mass mailing or emailing to producers. This is a usually a complete waste of time and money. The only response you’ll get is from small radio stations in the middle of nowhere. You really have to make a phone call instead.
#4: Radio is an auditory medium. It is all about how you sound. Radio station hosts and producers want to know what you are going to tell their audience. They also want to know what you sound like. Do you stutter? Do you curse? They can’t hear what you sound like from an email, mailing, or fax. Therefore, calling the radio station hosts is by far the most effective way to acquire radio show appearances.
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting
Tips at http://www.promotingtips.com
“How to pick the right radio shows to promote your product.”
Have you written a book and are searching for ways to promote it? Have you thought about the power of being a guest on radio shows? You can make huge amounts of money by promoting your book through radio shows.
There are almost 11,000 radio stations in America. This gives you a huge market in which to promote your book. However, most are too small and don’t reach very many people. You need to target the big stations.
How do you find information about these radio shows? You need to sign up with the Radio Television Interview Report (RTIR). You run an advertisement in this report which allows radio show hosts to find you and book you on their shows. It is mailed to radio hosts and producers.
You should target the big radio shows, but how do you determine whether or not a radio show is “big”? Most radio stations give two pieces of information: Station Market Ranking and Wattage. These numbers can be misleading if you don’t know how to interpret them.
Market Ranking is simply the size of the city they broadcast in. NYC has the biggest market ranking. This includes every radio station (big or small) that transmits in NYC. So the market ranking doesn’t tell you enough information.
Wattage denotes how big the radio signal is and how far it reaches. A high wattage doesn’t always mean that it has a large audience. The FCC doesn’t give much wattage to stations in big cities because they will bleed over into other stations in nearby stations. Therefore, “big” stations may actually have low wattage. Whereas a radio station in the cornfields may have high wattage, but really be a “small” radio station.
In essence, the station wattage is usually inversely proportional to the number of listeners they have.
So how do you find the real number of listeners for a radio station? There is a company called Arbitron. Arbiton tracks the numbers and rates radio stations. They sell the ratings information for large sums of money.
What can you offer a radio station host? How can you get them to book you on their show? Radio people are in the business of keeping and getting more listeners. The way they do that is to provide great content. They are always looking for content and guests. The radio stations as a whole need about 10,000 guests to fill up their airways. Therefore, they need you.
You can sell your book, website, EBooks, CDs, DVDs, speeches, teleseminars, etc. You can promote anything you want. You can build your list through radio shows. You can increase the size of your list over night. You build your list by pushing people to your website.
Add radio station promotion as a powerful tool to your publicity campaign. You would be surprised at how much extra income you can earn by being a guest on a radio show.
Matt Bacak began investing his first earnings at the tender age of 12, a young businessman in the making. Now, 15 years later, Bacak survived failed businesses, botched partnerships, heavy credit card debt and bankruptcy - all in preparation for the accomplishments he has achieved today as a well-established Internet millionaire and best-selling author.
For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting
Tips at http://www.promotingtips.com
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